The route you have driven most?

Essaouira to Sidi Kaouki, because a small road can still change the whole pace of a trip. The question is usually not where to go, but when to stop moving.

Something you talk people out of?

Booking every meal in advance on the coast. Wind, fish, and mood decide more than a spreadsheet does.

The best hour on any of your routes?

Late morning by the water, after the market is awake but before everyone has started performing for photographs.

What would you change about the company?

I would add a field for silence. Some places are worth recommending because there is very little to do there.