The route you have driven most?

Casablanca to Oualidia, usually with someone who says they are comfortable driving anywhere and then goes silent at the first roundabout. Self-drive advice has to begin before the keys are handed over.

Something you talk people out of?

Changing hotels every night. You lose the morning, then you lose the city, then you start calling movement a trip.

The best hour on any of your routes?

The hour after a wrong turn becomes a better lunch. That is why we keep notes for alternatives, not just the official road.

What would you change about the company?

I would add more boring warnings. Petrol, cash, opening hours, closed roads — the boring lines are what save a day.