The route you have driven most?

Essaouira to Agafay for private charters. The distance is not the problem. Timing the stops so a group feels looked after without feeling managed is the real work.

Something you talk people out of?

Putting three generations in one vehicle because it is efficient. Efficient is not the same as comfortable after six hours and two different ideas of music.

The best hour on any of your routes?

When the road goes quiet and the guide stops performing. That is usually when the best questions come out.

What would you change about the company?

I would keep a better record of near misses. The trips that almost failed teach more than the perfect ones.